LVMH is exploring the sale of several non-strategic brands as the luxury market slows. The Financial Times reports that potential divestments include Marc Jacobs, Joseph Phelps Vineyards, and a stake in Rihanna’s Fenty Beauty.
The portfolio restructuring could generate several billion euros for the Bernard Arnault-led conglomerate. This move signals a strategic shift away from decades of aggressive acquisitions.
LVMH aims to refocus resources on primary profit drivers Louis Vuitton and Dior. This strategy seeks to protect margins as demand from aspirational luxury consumers cools.