Jefferies added McDonald's Corporation (MCD) to its Franchise Picks list on May 18, 2026. The firm's equity team highlighted consumer value as the primary driver for the inclusion.

UBS reiterated its Buy rating on the stock the same day. Analysts cited the company's value strength and an attractive risk-reward profile.

Erste Group Bank maintained its Hold rating while lowering its fiscal year 2026 earnings per share (EPS) estimate. The bank reduced the forecast from $13.20 to $13.00.