The Take It Down Act became fully enforceable by the Federal Trade Commission on May 19, 2026. Online platforms must now remove non-consensual intimate images and AI-generated deepfakes within 48 hours of a valid report. The legislation was originally signed into law in May 2025.
The FTC issued formal compliance notices to major tech companies including Meta, Alphabet, Microsoft, and Snap. This law applies broadly to social media sites, messaging apps, and any service hosting user-generated content.
Platforms that fail to establish clear removal processes face potential FTC investigations. Non-compliance with the 48-hour mandate carries significant financial penalties.