Meta has officially launched its Meta Business Agent globally, making the AI-powered tool available to businesses of all sizes on WhatsApp, Instagram DMs, and Messenger. The AI agent is designed to automate customer interactions, including answering product questions, booking appointments, qualifying leads, and closing sales directly within chat threads.
This worldwide rollout follows a two-year pilot program where over a million businesses in countries like India and Mexico have already been using earlier versions of the tool. The service is initially free for businesses to set up, but Meta has indicated that it plans to introduce paid subscription options in the coming months. The ultimate goal, according to CEO Mark Zuckerberg, is for these agents to eventually assist with all aspects of running a business.