Meta released Seller, a free standalone iOS app for Facebook Marketplace users in the United States. The launch coincides with the 10th anniversary of Marketplace. This dedicated platform separates selling functions from the main Facebook app to assist individuals and small businesses.
The app integrates AI to automatically generate titles, descriptions, price suggestions, and categories from user-uploaded photos. It includes inventory management tools and a unified inbox to organize buyer communications.
Users can access performance insights to track sales data directly within the interface. These features aim to compete with professional tools offered by platforms like eBay.