Meta is testing an integration of its AI chatbot within its Threads platform, a feature that closely resembles the functionality of Grok on X. The "early beta" test allows users in five countries to mention Meta AI (@meta.ai) in posts or replies to get additional context or ask questions.
The feature enables the AI to provide public replies within conversation threads, which could be used for tasks like explaining trending topics or fact-checking information. This test represents another step in Meta's broader strategy to embed its AI assistant across its family of apps, including WhatsApp, as it competes in the evolving social media and AI landscape.