Meta announced its business AI tools are now facilitating 10 million conversations per week, a tenfold increase from 1 million at the start of 2026. This growth follows the expansion of its AI assistant beta program to more regions, including Latin America and Asia Pacific.
The company also revealed that over 8 million advertisers, primarily small and medium-sized businesses, are using at least one of its generative AI creative tools. While the business AI tools are currently free, CEO Mark Zuckerberg has indicated a long-term monetization model is being developed.