X launched XChat, a standalone messaging app for iOS. The platform competes directly with Meta’s WhatsApp and Apple’s iMessage. Users must maintain an X account to access the service. The app functions as a private space for conversations separate from the public timeline.

XChat features end-to-end encryption and prohibits advertisements or user tracking. The interface includes disappearing messages and screenshot blocking. Standard tools include audio and video calls, file sharing, and large group chats.

The launch advances Elon Musk’s strategy to transform X into an everything app. This model follows China’s WeChat by expanding into private communications and potential financial services.