LinkedIn is strategically transitioning into a post-cringe social network by courting high-profile influencers and celebrities. [5, 17]
The company pays creators to build audiences around corporate-friendly topics. [5, 17]
This initiative moves the platform beyond its traditional identity as a career-focused job-hunting site. [5, 17]
The transformation aims to increase user engagement through more dynamic content. [5, 17]
Content creation for the platform has evolved into a primary job for some influencers. [5, 17]