OpenAI is developing a screenless smart speaker for a 2027 launch. The device will retail between $300 and $400. It features a portable, doughnut-shaped design roughly the size of a hockey puck.

OpenAI positions the hardware as an AI-first computer that learns from user behavior over time. Kinetic moving parts will provide the device with a distinct personality to differentiate it from stationary competitors.

Integrated cameras and sensors allow the AI to process visual information from its environment. This project marks OpenAI’s first major consumer hardware entry, directly challenging Amazon and Google in the smart home market.