Internal OpenAI forecasts reported by The Information reveal a significant shift in the company's subscriber base.
The $8 monthly ChatGPT Go tier is projected to grow from 3 million subscribers in 2025 to 112 million in 2026.
This expansion will cannibalize the premium $20 monthly ChatGPT Plus plan.
ChatGPT Plus subscribers are expected to decline 80% from 44 million in 2025 to 9 million in 2026.
The move signals a strategic pivot to capture a mainstream audience via a more accessible price point.