Cloudflare is collaborating with Mozilla Firefox, Google Chrome, and Microsoft Edge to standardize a new privacy protocol. The initiative centers on Private Access Control Tokens (PACT) to verify traffic legitimacy without compromising user privacy.
This development responds to the rise of AI-powered internet traffic. It aims to distinguish legitimate automated activity from malicious bots without using invasive tracking methods.
The protocol intends to create a frictionless experience for users and website owners as web interactions become increasingly automated.