Netflix, Amazon, and YouTube launched the Streaming Access and Choice Alliance to advocate for shared policy interests. The technology trade organization TechNet leads the new coalition. The group aims to engage policymakers on issues impacting the streaming sector.

The alliance formed following increased regulatory scrutiny over exclusive sports rights migrating to streaming platforms. Members will promote technology-neutral policies to distinguish digital-first companies from traditional broadcast networks. This unified front seeks to proactively shape the regulatory environment for the digital media landscape.