Netflix Overtakes BBC as UK’s Top Viewing Destination, Ofcom Finds

Netflix has surpassed the BBC as the primary destination for UK viewers, according to Ofcom’s latest Media Nations report.

The study found that 26% of audiences now turn to Netflix first. The BBC follows narrowly with 25% of the viewer share.

Broadcaster-owned on-demand services like BBC iPlayer and ITVX grew 9% year-over-year. This category represents the fastest-growing segment in the market.

Overall reach for traditional broadcasters fell to 70% in 2025. This figure represents a decline from 73% in 2024.