Netflix and Omnicom Media Group formed a strategic partnership to deliver AI-powered, personalized advertising. The collaboration combines audience intelligence from Omnicom’s Acxiom unit with Netflix’s machine learning technology. This system targets viewers on the platform's ad-supported tier.
Omnicom provides advertiser-defined audience segments for the initiative. Netflix’s AI fuses brand creative assets with relevant shows and films. The technology generates multiple ad versions tailored to specific viewer habits and content environments.
The agreement includes closed-loop measurement tools to track campaign effectiveness. The capability will launch first in the U.S. market. A global expansion will follow the initial domestic release.