Netflix will launch its ad-supported subscription tier in 15 new countries across Europe, Asia, and South America by 2027. The company’s ad-supported plan currently reaches over 250 million global monthly active users. To support this growth, Netflix is increasing its use of AI for campaign optimization and introducing new formats like AI-generated pause ads and vertical video ads.
Netflix also extended its agreement to broadcast five NFL games each season through the 2029-2030 seasons. This strategic push aims to enhance viewer engagement and create new revenue streams through advertising and sponsorships. These initiatives leverage Netflix's content library and global audience to solidify its position in the competitive streaming landscape.