Netflix is paying $200 million for the 2027 FIFA Women's World Cup broadcast rights in the U.S. and Canada. Financial details for the 2027 and 2031 tournament rights became public on July 29, 2026.
The agreement represents one of the largest media rights deals in women's sports history. This move signals a major expansion for Netflix into live programming and competitive sports markets. The strategy diversifies the company's content beyond its traditional on-demand library.