7-Eleven filed a federal lawsuit in Texas against Nike. The convenience store chain accuses Nike of trademark infringement.
The lawsuit claims an upcoming Nike Air Max 95 sneaker uses an orange, green, and red color scheme. This design allegedly copies 7-Eleven's federally registered "Tri-Color Mark" without authorization.
7-Eleven argues the design will likely cause consumer confusion. Consumers may believe the shoe is an official collaboration.
The sneaker's scheduled release date of July 11 amplifies the issue. This date coincides with "7-Eleven Day," a promotional event for the retailer.
7-Eleven seeks to block the shoe's sale. The company also demands a recall of existing inventory. It requests all profits from the footwear plus additional damages.