JD Sports CEO Regis Schultz endorsed Nike CEO Elliott Hill’s turnaround strategy. Schultz stated that Hill is successfully refocusing the company culture on product innovation.
JD Sports remains a critical partner for the sportswear giant. Nike products generate approximately 45% of total sales for the retailer.
The endorsement follows growing Wall Street impatience over Nike’s market share and inventory challenges. Nike is currently streamlining operations through workforce reductions and technology consolidation.