Nike faces fallout from a Boston store sign displayed during marathon week. The sign stated, "Runners welcome, walkers tolerated."
Online critics labeled the advertisement exclusionary. Nike removed the sign and stated the message "missed the mark."
Ecco installed Boston billboards reading, "No run intended." Ecco also hosted events supporting both runners and walkers.
Asics displayed signs stating, “Runners. Walkers. All Welcome.” Nike currently seeks to regain favor with serious runners.