Nike launched its "Universe of Football" summer marketing campaign ahead of the 2026 FIFA World Cup.
The rollout will last 12 weeks.
The campaign features Cristiano Ronaldo, Kylian Mbappé, Kim Kardashian, and Travis Scott.
Nike also debuted its "Tercer Tiempo F.C." and "Amor & Furia" sportswear collections to support the launch.
This campaign supports CEO Elliott Hill's turnaround strategy.
Nike stock remains down year-to-date.
However, shares gained over 4% on Wednesday.
The gain followed a separate Google AI partnership.
Investors hope these marketing and technology initiatives will reignite global consumer demand.