Nike Japan teased a partnership with the globally popular anime and manga series 'One Piece'. An image showed a Nike Swoosh engraved on a Poneglyph.
Nike partnered with General Mills' Wheaties to honor WNBA superstar A'ja Wilson. The collaboration features a limited-edition Wheaties box. It also includes a custom pair of her signature A'Two sneakers, dubbed the “A'Wheaties” PE. Wilson debuted the custom sneakers on August 8th.
These collaborations highlight Nike's strategy of leveraging cultural icons and entertainment properties to engage consumers.