Nvidia notified major customers of price increases exceeding 15% for its AI systems starting in early 2027.
The price hikes target upcoming high-performance hardware, specifically the Vera Rubin and Grace Blackwell architectures.
Bloomberg reports the move stems from sustained dominance in the AI training and inference markets.
Nvidia projects chip demand to surpass $1 trillion through 2027.
The next-generation systems offer significant increases in both performance and technical complexity.