NVIDIA notified major customers including Microsoft and Google that AI server prices will increase by more than 15%. These price hikes are scheduled to take effect on systems shipped early next year.
The company attributes the adjustment to the soaring cost of memory chips. The increase specifically affects systems equipped with flagship Vera Rubin and Grace Blackwell chips.
NVIDIA continues to dominate the AI chip market where demand consistently exceeds supply. The company will report second-quarter financial results on August 26.