The New York Times is expanding Wordle into a prime-time NBC game show. Savannah Guthrie, co-anchor of the Today show, will host the program.
The project involves a partnership between Universal Television Alternative Studio, the Times, and Jimmy Fallon’s production company. This marks the first time the news organization has produced a prime-time entertainment show for a major broadcaster.
The initiative aims to capitalize on the success of the Times' games division. This strategy creates new revenue streams and diversifies the business beyond core news products.