OptimizerRx Corp. (OPRX) has partnered with DeepIntent to integrate its proprietary electronic health record (EHR) network into DeepIntent’s demand-side platform. DeepIntent is the first platform to offer direct programmatic access to OptimizerRx’s authenticated EHR inventory.
Life sciences marketers can now buy point-of-care media directly through the DeepIntent platform. This integration allows advertisers to reach healthcare providers within their clinical workflows at relevant moments.
The partnership provides a privacy-safe, deterministic solution for omnichannel campaigns. It addresses the industry's shift toward measurable advertising as traditional open-web methods decline.