Palantir Technologies and Zeta Global have launched a strategic partnership to develop a unified data and AI platform for the marketing industry. The collaboration involves re-architecting Zeta’s Data Cloud on the Palantir Foundry platform.
The integration combines Palantir’s data infrastructure with Zeta’s marketing intelligence and Athena AI layer. This system provides enterprise customers with a secure, governed environment for real-time marketing decisions.
Palantir will provide the software infrastructure to deliver Zeta’s marketing intelligence to Foundry’s enterprise clients. Zeta CEO David Steinberg expects the partnership to generate over $100 million in annual revenue for the company in the coming years.
Executives from both firms announced the deal at the Cannes Lions International Festival of Creativity.