Philip Morris International (PM) shares fell more than 3% on Tuesday, May 26. Analyst reports published that day identified the stock as overvalued based on discounted cash flow models.
The European Commission also launched a public consultation to revise its tobacco control framework. This initiative aims to tighten restrictions on novel nicotine products by the end of 2026.
The proposed regulations target flavors, packaging, and advertising for heated tobacco and nicotine pouches. These products represent a critical component of the company's future growth strategy.