PM is trading 3.1% up today at $178.46 as investors recalibrate the impact of recent regulatory headwinds and a $500 million impairment charge.
- The stock is rebounding from a sharp drop triggered by regulatory concerns and a write-down tied to Rothmans, Benson & Hedges, alongside a lowered 2026 profit forecast.
- PM is outperforming the broader market as investors rotate into defensive, high-cash-flow names amid a wider tech-led selloff.