PayPal’s browser extension subsidiary, Honey, reportedly lost over seven million users. Chrome Web Store data shows user counts fell from a peak of 20 million to approximately 13 million. This exodus follows growing criticism and legal challenges from online creators over alleged affiliate misconduct. [6]
PayPal acquired the coupon-finding service for $4 billion in 2020. A US District Judge recently allowed a second amended complaint from content creators to proceed against the company. Reports also indicate Honey’s coupon code repository has diminished in quality, further impacting its value proposition. [6]