Roblox launched Build, a mobile-first feature allowing users to generate games using text prompts. The AI-powered suite automates core development tasks including gameplay mechanics, environments, and character design.
The initiative targets non-technical users to expand the platform's creator base. Roblox also introduced agentic AI tools for professional developers to manage bug testing, analytics, and monetization.
A free version of the tool will be available. An initial public test begins in New Zealand on July 28.