Rivian will begin the first customer deliveries of its R2 electric SUV on June 9. The company will start sending order invitations to reservation holders in batches on the same day. R2 vehicles will also be available for test drives at Rivian Spaces showrooms.
The R2 is a mid-size SUV designed to compete with the Tesla Model Y at a mass-market price point. This model facilitates Rivian's expansion beyond its premium R1 lineup.
Success of the R2 is critical to the company's long-term growth strategy. Rivian views this vehicle as the primary driver for achieving positive gross profit.