SAP announced its Q2 2026 update for the SAP Customer Experience (CX) portfolio. The update focuses on converting AI-generated insights into coordinated actions across customer touchpoints. It aims to improve consistency and scale of execution in marketing, commerce, sales, and service.
Innovations include conversational AI for e-commerce. AI agents manage product queries, update inventory, and complete transactions. Marketing teams use an AI-assisted content composer, powered by Gemini models, to generate on-brand campaign content. Sales teams receive an AI-powered opportunity summary to assess deal health. Field sales representatives gain enhanced visit planning tools. The update also improves sales incentive management with AI-supported recommendations.
These enhancements align with SAP's broader strategy to embed AI into core business operations. SAP refers to this concept as the "Autonomous Enterprise." The update leverages strategic partnerships, including with Google, to connect AI-powered experiences with operational business data.