Serve Robotics is entering the on-demand laundry market through a partnership with NoScrubs. This marks the company's first commercial expansion beyond food delivery. The pilot program is currently active in select Los Angeles neighborhoods.
Serve’s autonomous sidewalk robots will deliver laundry directly to customer homes. This move increases asset utilization by filling gaps outside of peak mealtime hours. NoScrubs currently operates in seven major U.S. metro areas.
NoScrubs will assign delivery tasks to Serve’s fleet based on robot availability. The partnership signals a broader strategy to enter retail, pharmacy, and grocery verticals. Serve aims to capture growth in the expanding online laundry services market.