Shopify will ban all vape sales on its U.S. platform starting the week of June 23, 2026.
The decision follows pressure from a bipartisan coalition of 25 state attorneys general.
This policy applies to all e-cigarettes, including products with marketing authorization from the FDA.
The move targets the infrastructure supporting an estimated $9 billion illegal vape market.
Shopify stated it prohibits illegal activity and updates policies as legal requirements change.