Skillz Platform Inc is trading 5.4% up today at $9.49, extending a sharp rally triggered by the company's corporate rebranding strategy.

  • The stock jumped 11% in the previous session after announcing a name change to Firy Inc. and a planned ticker change to FIRY later in June.
  • Buying interest is being driven by rebranding optimism and turnaround speculation, even as the company continues to report annual losses of approximately $70 million.