SharkNinja shares fell 9.13% on Tuesday, September 1, to close at $175. The decline followed SEC filings revealing that top executives sold over $110 million in stock during August. Chief Commercial Officer Neil Shah, CEO Mark Barrocas, and Director Peter Feld executed these sales as the stock approached all-time highs.

Market sentiment remains largely positive despite the insider liquidations. TIKR.com reports that 11 out of 13 analysts maintain a buy rating on the stock. The mean price target of $210 represents a 20% upside from the current closing price.

Financial data suggests the sell-off does not reflect deteriorating business fundamentals. SharkNinja reported 22% net sales growth in the most recent quarter. Additionally, the company has raised its financial guidance twice this year.