Snap Inc. launched its standalone augmented reality glasses, Specs, in Los Angeles on September 16. The device retails for $2,195 and represents a decade of development. This launch signals a strategic pivot for the company toward wearable computing.
CEO Evan Spiegel demonstrated the glasses, which operate without a phone or external battery pack. Snap is funding this hardware venture using its recently profitable advertising business. Spiegel expects a multi-year commitment before the device achieves mass adoption.