SoFi Technologies is acquiring the majority of assets from UK-based fintech PrimaryBid.

The deal integrates PrimaryBid’s tools to give retail investors access to new stock offerings.

This move expands SoFi’s capital-markets capabilities and its financial services super app ecosystem.

SoFi shares climbed over 4% on May 14, 2026.

The stock gains occurred despite recent price target cuts from Citi and Mizuho.