Sony executives announced a strategic shift for the upcoming PlayStation 6. The company no longer intends to sell hardware at significant losses. This move ends a long-standing business model of subsidizing console costs.
Officials teased a platform that goes beyond the living room. This statement fueled speculation regarding a new handheld device. The strategy surfaces as Sony faces challenges in the current hardware market.
PlayStation 5 sales in the United States hit a historic low in May 2026. These figures represent the lowest May sales since the year 2000. The slump followed a hardware price increase implemented in April.
Analysts now expect a significantly more expensive next-generation console. Some reports speculate the PS6 price point could exceed $1,000.