Sphere Entertainment announced that its Las Vegas show, 'The Wizard of Oz at Sphere,' has surpassed $400 million in ticket sales. The production has sold over three million tickets since its debut on August 28, 2025, marking a significant success for the company's immersive entertainment concept. The news was met with a positive market reaction, as shares rose 2.7% in after-hours trading.
In addition to the sales milestone, the company revealed it is developing a new immersive attraction, 'The Rocky Horror Picture Show at Sphere,' slated to premiere in 2027. This new experience will be produced by Sphere Studios and aims to reimagine the classic 1975 film. Following the announcements, analysts at Citizens raised their price target on SPHR stock from $175 to $200, citing the expanded content lineup.