Spotify launched a new fitness content hub to expand its services into the wellness sector.
A partnership with Peloton provides Premium subscribers access to over 1,400 on-demand video workout classes. These sessions include strength, cardio, yoga, and meditation at no additional cost.
The new offering serves both free and premium users. While Premium members receive the full Peloton catalog, all users can access curated workout playlists and content from wellness creators.
This strategic expansion follows internal data showing nearly 70% of premium subscribers already use the platform for monthly workouts.