• T-Mobile (TMUS) is trading 3.7% down at $175.92 today after confirming it will force migrate over 8 million customers from legacy plans (Simple Choice, ONE plan) to newer, more expensive options, leading to price increases for many.
  • The move is expected to increase costs by as much as $6 per voice line and spark significant customer backlash.
  • Reports of a mandatory 'all-hands' meeting on June 29 preceded the announcement, signaling anticipation of customer calls and a rate increase.