The Trade Desk appointed Ron Lamprecht as its first Chief Business Development Officer and Senior Vice President. Lamprecht will build strategic partnerships, develop new commercial models, and identify global enterprise opportunities. He will report to Chief Operating Officer Vivek Kundra. Lamprecht will be based in New York.
Lamprecht brings over 25 years of experience from the technology and media sectors. He most recently served seven years as Director of Corporate Business Development at Amazon. He previously held leadership roles for 18 years at NBCUniversal. The appointment expands The Trade Desk's executive leadership team. This aims to drive the company's next growth phase.