The Trade Desk appointed Kristi Argyilan as Chief Commercial Officer and Executive Vice President. Argyilan reports to CEO Jeff Green and will lead data partnerships across identity, measurement, and retail media.
Argyilan previously served as Global Head of Advertising at Uber. Her background includes senior leadership roles at Albertsons Media Collective and Target’s retail media network, Roundel.
This appointment marks the third major C-level hire for the company in recent months. The Trade Desk recently named a new Chief Financial Officer and a new Chief Marketing Officer.
The leadership overhaul strengthens the executive team’s expertise in commerce and data-driven advertising. This strategic shift supports the company’s next phase of growth.