The Trade Desk is integrating show-level data from Nielsen’s content intelligence unit, Gracenote. This partnership represents Gracenote’s first collaboration with a demand-side platform (DSP).
Advertisers can now target specific programs on connected TV (CTV) using Gracenote’s metadata and content IDs. This replaces previous limitations where buyers were restricted to broad genre-based categories.
The integration provides brands with increased transparency to see exactly which shows hosted their advertisements. This move addresses a long-standing demand from media buyers for granular data in the CTV market.