Uber and Hertz expanded their partnership through two new strategic agreements. Hertz launched a new affiliate, Oro Mobility, to manage Uber’s upcoming autonomous robotaxi program.
The fleet will feature Lucid vehicles equipped with Nuro’s self-driving technology. Oro Mobility will oversee all daily operations, including vehicle charging, cleaning, maintenance, and repairs.
The service will debut in the San Francisco Bay Area in late 2026. Both companies are exploring further expansion opportunities for 2027.
The partnership also establishes a driver-led fleet service. This initiative utilizes Oro-employed drivers to help meet current rider demand.