Uber Technologies partnered with Ulta Beauty to add over 1,500 stores to the Uber Eats marketplace. U.S. customers can now order makeup, skincare, and wellness products for same-day or scheduled delivery. The move adds products from over 600 brands to the platform.
The announcement follows Uber's Q1 2026 earnings report. The company exceeded expectations for gross bookings and profitability.
BNP Paribas maintained an Outperform rating and a $108 price forecast. Uber shares traded slightly higher in the premarket on May 7, 2026.