Visa granted Principal Issuer Membership to global digital asset payments company Reap in Mexico.
This partnership expands Reap into the Americas. It also connects traditional payment networks with the cryptocurrency sector.
Reap will now directly issue Visa-branded cards without a third-party sponsor.
The company provides stablecoin-powered card solutions. These solutions let businesses use digital assets as collateral for credit.
Cardholders can spend these funds at any merchant accepting Visa.
The move integrates stablecoins into established financial infrastructure.
It secures Visa's entry into the rapidly growing Latin American market. Cryptocurrency and stablecoin adoption is increasing in this region for cross-border payments and business transactions.