The Coca-Cola Company secured an exclusive beverage partnership with Marriott International, displacing rival PepsiCo.
The agreement covers more than 9,700 properties. The portfolio spans 143 countries. Coca-Cola products will feature in lobby bars, in-room minibars, and event catering.
This deal ends a 34-year relationship between Marriott and PepsiCo. PepsiCo had served as the hotel chain's supplier since 1992.
The move marks a major victory in the competition for exclusive pouring rights at high-profile chains. Coca-Cola gains significant brand exposure to a global audience of travelers through the agreement.